Our Brand

When we created our brand, we put an enormous amount of time and thought into its meaning and symbolism. We wanted it to embody the values that we hold dear in our hearts and then we hold ourselves accountable to them in our work and professionalism in order to live up to the exepctations of a top-tier Software Development Company.

The Horse

The most prominent component of our logo is the horse, which we identified as symbolizing the core values that we strive to live up to every day

  • Integrity / Trust / Reliability (trusty steed)
  • Hardworking (workhorse)
  • Speed (racehorse)
  • Strength (horsepower)
  • Fun (horsing around)

Our most important value is Integrity. As such, its place at the top of our list is no accident

As we strive to instill these values in ourselves, we then instinctively exhibit those values when it comes to our work and our client relationships

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This above all: to thine own self be true and it must follow, as the night the day, Thou canst not then be false to any man
- William Shakespeare, Hamlet
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The Knight

Our logo also symbolizes the concept of a Noble Knight, where it not only shares the values of the horse it rides upon but also adds esteemed characteristics of its own.

  • Servant Leadership
  • Courage
  • Honor
  • Courtesy
  • Sacrifice
  • Perseverance
  • Decisiveness

The Noble Knight fights in a manner that is befitting, in the right way, and for the right cause. We reject the idea that business is war or a battle, but we do believe that by having a passion toward customer satisfaction, we will thereby engage with fierce competitiveness. Because we’re not striving for ourselves. Rather we are striving for others.

The Chess Piece

Chess is a game that requires quality decisions and effective action rooted in the following dynamics.

  • Intelligence
  • Knowledge
  • Strategy
  • Planning
  • Foresight
  • Decisiveness
  • Bold Action

However, in combination with the metaphors of the horse and the knight, the Knight of all the chess pieces, has special meaning to us for a couple of reasons. First, it is the only piece that does not move in a straight line. Second, it is the only piece that can jump over barriers.

For those reasons, the knight piece represents

  • Creativity
  • Innovation
  • Resourcefulness
  • Thinking Outside the Box

We are devoted practitioners of these characteristics ensuring that it is reflected in the solutions that we produce.

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The Name

All the values embodied in our symbolic logo make up the energy and the intentions that we use to fuel the way we perform our craft. They are the ingredients that go into the solutions that we build for our clients. All of that is embodied in our name.

- Knight Move Solutions

Vitruvian Software

In his series of books on the architecture of buildings called De architectura, Vitruvius, the famous 1st century BC Roman architect, coined three principles of building architecture that have stood the test of time.

Vitruvius postulated that all buildings should exhibit three characteristics that he called firmitas, utilitas, and venustas. That is strength, utility, and beauty.

Vitruvius went beyond building architecture arguing that such characteristics were inherent in the design of all things that are naturally pleasing to the human eye. Eventually, this led to the also famous Renaissance drawing by Leonardo De Vinci called the Vetruvian Man.

With the advent of computers in the late 20th century, software engineers noticed some similarities between building architecture and software architecture leading them to adopt some of the concepts and principles from building architects, such as architectural design patterns. Though physical construction and digital construction differ in many ways, the general principles of strength utility, and beauty certainly serve as appropriate ideals when designing high-quality software.

These principles, translated into what we call Vitruvian software, serve as the stars we use to guide our engineering practices to produce the highest quality software.

Strength (Firmitas)

Firmitas in software architecture is comprised of the following characteristics.

  • Resiliency
  • Scalability
  • Security
  • Flexibility

This is the foundation upon which the rest of the application is built. A relentless commitment to these attributes makes up the bulk of what it means to build quality software. In a building, if the foundation has cracks or if it is built on shaky ground, it doesn’t matter how functional it is or how pretty it looks. A strong foundation is, therefore, paramount.

Utility (Utilitas)

With a solid foundation in place, we ensure the usefulness of the software we build by implementing it utilizing a mastery of the concepts below

  • Customer-Centricity
  • User Experience (UX) / User-Friendliness
  • Meeting Requirements
  • Most Efficient Path to Revenue

The usefulness of the software we build must be measured by a tenacious adherence to an empathetic perspective of the world that the customer experiences. When we build software, it is the customer’s world, and we are their guests. Absolutely everything we do must be connected to the customer so much so that this can arguably be extracted as an overarching principle.

Beauty (Venustas)

If the previous principles are implemented well, we can evolve the presentation layer with minimal effort. Since beauty is the most subjective of all the characteristics, then the foundation and its facilitation of utility must make it easy to adapt the look and feel until a good balance of form and function is achieved.

    We do this with:

  • Solid Front-End Architecture
  • Quality User Interface Design (UI)

Nobody likes a good-looking person with a bad attitude because beauty isn’t just skin deep. The same can be said of software so we aren’t shallow when we build it. If it looks good and functions well, then the software we build is beautiful inside and out.

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